🔒 PRIVACY POLICY
PRAKASH TRADE CORP
www.prakshtradecorp.com1. INTRODUCTION
Welcome to prakshtradecorp.com (hereinafter referred to as "Website," "Site," "we," "us," or "our"). This website is owned and operated by Prakash Trade Corp, a Private Merchant Export Company registered in India.
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our Website, communicate with us, or engage with our services.
By using this Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this policy, please do not use our Website.
2. DATA CONTROLLER INFORMATION
For any privacy-related queries, concerns, or requests, please contact us at the email address listed above with the subject line: "Privacy Request".
3. WHAT PERSONAL DATA WE COLLECT
We may collect the following categories of personal data:
3.1 Information You Provide Directly
| Data Category | Examples |
|---|---|
| Identity Data | Full name, company name, job title/designation |
| Contact Data | Email address, phone number, WhatsApp number, mailing address |
| Business Data | Company name, country, product requirements, import/export details |
| Communication Data | Content of emails, contact form submissions, WhatsApp messages, inquiry details |
| Transaction Data | Purchase orders, invoices, payment information, shipping details |
3.2 Information Collected Automatically
| Data Category | Examples |
|---|---|
| Technical Data | IP address, browser type and version, operating system, device type |
| Usage Data | Pages visited, time spent on pages, click patterns, referral source |
| Cookie Data | Session cookies, preference cookies, analytics cookies (see Section 10) |
| Location Data | Approximate geographic location based on IP address |
3.3 Information from Third Parties
- Business directories (e.g., IndiaMART, TradeIndia, Alibaba)
- Trade show registrations
- Referrals from business partners
4. PURPOSE OF DATA COLLECTION
We process your personal data for the following specific, clearly defined purposes:
| # | Purpose | Data Used | Legal Basis |
|---|---|---|---|
| 1 | Responding to Inquiries | Name, Email, Phone, Message Content | Consent / Contractual Necessity |
| 2 | Processing Export Orders | Name, Company, Address, Payment Details, Shipping Info | Contractual Necessity |
| 3 | Sending Quotations & Catalogs | Name, Email, Phone, Product Interest | Consent |
| 4 | Business Communication | Email, Phone, WhatsApp Messages | Legitimate Business Interest / Consent |
| 5 | Customer Relationship Management | All Business & Contact Data | Legitimate Business Interest |
| 6 | Compliance & Legal Obligations | Identity, Transaction, Tax Data | Legal Obligation (GST, FEMA, Customs, DGFT) |
| 7 | Website Analytics & Improvement | Technical Data, Usage Data, Cookies | Consent / Legitimate Interest |
| 8 | Marketing Communications | Name, Email, Phone | Explicit Consent (Opt-in only) |
| 9 | Fraud Prevention & Security | IP Address, Technical Data, Transaction Data | Legitimate Interest / Legal Obligation |
5. LEGAL BASIS FOR PROCESSING
5.1 Under India's DPDP Act 2023
We rely on the following legal bases under Indian law:
- Consent — Your explicit, informed, and freely given consent
- Contractual Necessity — Processing necessary to fulfill a business contract/order
- Legal Obligation — Processing required under Indian laws (IT Act, GST, FEMA, Customs Act, DGFT regulations)
5.2 Under EU GDPR (For European Visitors/Buyers)
For visitors and buyers from the European Union / European Economic Area, we process data under:
- Article 6(1)(a) — Consent
- Article 6(1)(b) — Performance of a contract
- Article 6(1)(c) — Legal obligation
- Article 6(1)(f) — Legitimate interests (business communications, fraud prevention)
6. HOW WE SHARE YOUR DATA
We do not sell, rent, or trade your personal data to any third party for marketing purposes.
We may share your personal data only in the following limited circumstances:
| Recipient | Purpose | Safeguards |
|---|---|---|
| Logistics & Shipping Partners | To deliver export shipments | Contractual data protection clauses |
| Payment Processors / Banks | To process payments for orders | PCI-DSS compliant; encrypted transactions |
| Government & Regulatory Authorities | Legal compliance (DGFT, Customs, GST, APEDA, FSSAI) | As required by law |
| Professional Advisors | Legal, tax, and accounting services | Bound by professional confidentiality |
| IT & Website Service Providers | Website hosting, analytics, email services | Data Processing Agreements in place |
| Trade Platforms | IndiaMART, Alibaba, TradeIndia (if applicable) | Platform privacy policies apply |
7. INTERNATIONAL DATA TRANSFERS
As a merchant exporter serving buyers all over the world, your personal data may be transferred to and processed in countries outside India, including countries within the European Economic Area (EEA), Middle East, Africa, Asia-Pacific, and North America.
Safeguards for International Transfers
- Standard Contractual Clauses (SCCs) where required
- Adequacy assessments for recipient countries
- Encryption of data in transit (TLS/SSL) and at rest
- Data Processing Agreements with all international partners
- Compliance with DPDP Act cross-border transfer provisions
8. DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law.
| Data Category | Retention Period |
|---|---|
| Inquiry / Contact Form Data | 2 years from last interaction |
| Customer / Order Data | 8 years (as required under Indian tax & export laws) |
| Email Communication Records | 3 years from last interaction |
| Website Analytics Data | 26 months (Google Analytics default) |
| Cookie Data | As specified in Cookie Policy (Section 10) |
| Marketing Consent Records | Until consent is withdrawn + 1 year archive |
After the retention period expires, your data will be securely deleted or anonymized so that it can no longer be associated with you.
9. YOUR RIGHTS
9.1 Under India's DPDP Act 2023 (Data Principal Rights)
As a Data Principal (the person whose data we hold), you have the following rights:
| Right | Description |
|---|---|
| Right to Information | Know what personal data we hold about you and how it is processed |
| Right to Correction & Erasure | Request correction of inaccurate data or deletion of your data |
| Right to Withdraw Consent | Withdraw your consent at any time (this does not affect prior lawful processing) |
| Right to Grievance Redressal | Lodge a complaint with us or the Data Protection Board of India |
| Right to Nominate | Nominate another person to exercise your rights in case of death or incapacity |
9.2 Under EU GDPR (For EU/EEA Visitors & Buyers)
If you are located in the EU/EEA, you additionally have:
| Right | Description |
|---|---|
| Right of Access | Obtain a copy of your personal data (Article 15) |
| Right to Rectification | Correct inaccurate or incomplete data (Article 16) |
| Right to Erasure ("Right to be Forgotten") | Request deletion of your data (Article 17) |
| Right to Restrict Processing | Limit how we process your data (Article 18) |
| Right to Data Portability | Receive your data in a structured, machine-readable format (Article 20) |
| Right to Object | Object to processing based on legitimate interests (Article 21) |
| Right Regarding Automated Decisions | Not be subject to automated decision-making/profiling (Article 22) |
9.3 How to Exercise Your Rights
To exercise any of the above rights, please contact us at:
📧 Email: prakshtradecorp@gmail.com
📱 WhatsApp: +91 7065810963
📍 Address: C-120, First Floor, Vijay Enclave, New Delhi – 110045, India
Subject Line: "Privacy Rights Request — [Your Name]"
We will respond to your request within 30 days (or 72 hours for urgent requests under GDPR).
We may need to verify your identity before processing your request.
10. COOKIES & TRACKING TECHNOLOGIES
10.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our Website. They help us understand how you use our site and improve your browsing experience.
10.2 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary Cookies | Essential for website functionality (e.g., security, navigation) | Session |
| Analytics Cookies | Help us understand website traffic and user behavior (e.g., Google Analytics) | Up to 26 months |
| Functional Cookies | Remember your preferences (e.g., language, region) | Up to 1 year |
| Marketing Cookies | Used to deliver relevant advertisements (if applicable) | Up to 1 year |
10.3 Your Cookie Choices
- 🔧 You can manage cookies through your browser settings
- ❌ You can disable all non-essential cookies at any time
- ✅ We display a Cookie Consent Banner on your first visit (as required by GDPR and DPDPA)
For cookie-related queries, contact us at prakshtradecorp@gmail.com
10.4 Third-Party Analytics
We may use Google Analytics to analyze website traffic. Google Analytics uses cookies to collect anonymous usage data. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
11. DATA SECURITY
We implement the following security measures to protect your personal data:
| Security Measure | Details |
|---|---|
| SSL/TLS Encryption | All data transmitted through our Website is encrypted using SSL/TLS protocols |
| Access Controls | Only authorized personnel have access to personal data |
| Password Protection | Strong password policies enforced for all systems |
| Secure Storage | Data stored on secure, access-controlled servers |
| Regular Security Audits | Periodic reviews of our security practices |
| Employee Training | Staff trained on data protection and privacy best practices |
| Incident Response Plan | Documented procedure for handling data breaches |
| Data Minimization | We collect only the minimum data necessary for each purpose |
12. DATA BREACH NOTIFICATION
In the event of a personal data breach that poses a risk to your rights and freedoms:
- Under DPDP Act: We will notify the Data Protection Board of India and affected individuals as required under the Act and Rules
- Under GDPR: We will notify the relevant Supervisory Authority within 72 hours and affected individuals without undue delay
- Notification Method: We will notify affected users via email and/or Website notice
13. CHILDREN'S PRIVACY
- Our Website and services are not directed at children under the age of 18
- We do not knowingly collect personal data from children
- If we become aware that we have inadvertently collected data from a child under 18, we will immediately delete such data
- If you believe a child has provided us with personal data, please contact us immediately at prakshtradecorp@gmail.com
14. THIRD-PARTY LINKS
Our Website may contain links to external websites, including:
- Trade platforms (IndiaMART, Alibaba, TradeIndia)
- Social media platforms (WhatsApp, Facebook, LinkedIn, Instagram)
- Payment gateways
- Government portals (APEDA, DGFT, FSSAI)
We are not responsible for the privacy practices or content of these third-party websites. We encourage you to read the privacy policies of any external sites you visit.
15. MARKETING COMMUNICATIONS
- We will only send marketing communications with your explicit opt-in consent
- Every marketing email will include an "Unsubscribe" link
You can opt out at any time by:
- Clicking "Unsubscribe" in any marketing email
- Emailing us at prakshtradecorp@gmail.com with subject "Unsubscribe"
- Sending "STOP" via WhatsApp to +91 7065810963
16. GRIEVANCE REDRESSAL
If you have any complaints, concerns, or grievances regarding the processing of your personal data, you may contact:
| Name | Grievance Officer, Prakash Trade Corp |
|---|---|
| Address | C-120, First Floor, Vijay Enclave, New Delhi – 110045, India |
| prakshtradecorp@gmail.com | |
| Phone | +91 7065810963 |
- We will acknowledge your complaint within 48 hours
- We will resolve your complaint within 30 days
- If you are unsatisfied with our response, you may escalate your complaint to the Data Protection Board of India under the DPDP Act
- EU/EEA users may lodge a complaint with the relevant EU Supervisory Authority
17. CHANGES TO THIS PRIVACY POLICY
- We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors
- Any material changes will be communicated through:
- A prominent notice on our Website
- Email notification (where we have your contact details)
- Updated "Last Updated" date at the top of this policy
- We encourage you to review this policy periodically
- Your continued use of the Website after changes constitutes acceptance of the updated policy
18. GOVERNING LAW & JURISDICTION
This Privacy Policy is governed by the laws of India, including:
- The Digital Personal Data Protection Act, 2023 (DPDP Act)
- The Digital Personal Data Protection Rules, 2025
- The Information Technology Act, 2000
- The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts of New Delhi, India.
For EU/EEA users, this policy also complies with the General Data Protection Regulation (EU) 2016/679.
19. CONSENT
By using our Website www.prakshtradecorp.com , you hereby consent to:
✅ The collection and processing of your personal data as described in this Privacy Policy
✅ The use of cookies and tracking technologies as outlined in Section 10
✅ The transfer of your data to third parties and internationally as described in Sections 6 and 7
You may withdraw your consent at any time by contacting us at prakshtradecorp@gmail.com .
Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.
📞 CONTACT US
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: